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Privacy Policy

This privacy policy (“Privacy Policy”) describes the information collected by Caldera, LLC. (“we,” “us,” or “our”), how that information may be used, with whom it may be shared, and your choices about such uses and disclosures. By using our website, located at https://guesstherose.com (“Website”), our mobile apps, and/or other services we provide (collectively, “Guess the Rose”), you agree to the practices set forth in this Privacy Policy. If you do not agree with this policy, then you must not access or use Guess the Rose.

Information we collect and how we collect it:

Information collected automatically: When you use Guess the Rose, we automatically collect and store certain information about your computer or mobile device and your activities. This information includes:

  • Mobile Device ID. Your mobile device’s unique ID number (e.g., IMEI, AD ID).
  • Geographic Location. Your mobile device’s geographic location when you first register for Guess the Rose through our mobile app or when you enable location services within the app.
  • Device Information/Specifications. Technical information about your computer or mobile device (e.g., type of device, web browser or operating system, IP address) to analyze trends, administer the site, prevent fraud, track visitor movement in the aggregate, and gather broad demographic information.
  • Length and Extent of Usage. How long and in what manner you used Guess the Rose and which services and features you used.
  • Cookies: We use “cookies” to keep track of some types of information while you are visiting Guess the Rose or using our services. “Cookies” are very small files placed on your computer, and they allow us to count the number of visitors to our Website and distinguish repeat visitors from new visitors. They also allow us and third parties we work with to save user preferences, track user trends, and advertise to you. We use both session and persistent cookies on our Website; session cookies expire at the end of a particular visit to our Website, while persistent cookies (also called stored cookies) remain active until you disable them through your browser settings, or until a pre-set expiration date. We rely on cookies for the proper operation of Guess the Rose; therefore if your browser is set to reject all cookies, Guess the Rose may not function properly. Users who refuse cookies assume all responsibility for any resulting loss of functionality with respect to Guess the Rose.
  • Web Beacons: “Web beacons” (also known as “clear gifs” and “pixel tags”) are small transparent graphic images that are often used in conjunction with cookies in order to further personalize Guess the Rose for our users, collect a limited set of information about our visitors, and advertise to our users. We may also use web beacons in email communications in order to understand the behavior of our customers, such as whether an email has been opened or acted upon.

Information you choose to provide:

We require an email address from you when you register with certain Guess the Rose apps. We use your email for both, "functions" (e.g. sending you your snippet exports), “administrative” (e.g., confirming your registration, notifying of matches) and “promotional” (e.g., newsletters, new product offerings, special discounts, event notifications, special third- party offers) purposes. Email messages we send you may contain code that enables our database to track your usage of the e-mails, including whether the e-mail was opened and what links (if any) were clicked. You may opt-out of receiving promotional emails and other promotional communications from us at any time via the opt-out links provided in such communications, or by e-mailing guesstherosehq@gmail.com with your specific request. However, we reserve the right to send you certain communications relating to Wave Snippets such as service announcements, security alerts, update notices, or other administrative messages) without affording you the opportunity to opt out of receiving such communications.

Online Survey Data: We may periodically conduct voluntary member surveys. We encourage our members to participate in such surveys because they provide us with important information regarding the improvement of Guess the Rose. We do not link the survey responses to your name or email address, and all responses are anonymous.

How we use the information:

Pursuant to the terms of this Privacy Policy, we may use the information we collect from you for the following purposes:

  1. facilitate matches with other Guess the Rose users;
  2. respond to your comments and questions and provide customer service;
  3. to tailor and provide communications to you about Guess the Rose and related offers, promotions, advertising, news, upcoming events, and other information we think will be of interest to you;
  4. monitor and analyze trends, usage and activities;
  5. investigate and prevent fraud and other illegal activities;
  6. provide, maintain, and improve Guess the Rose and our overall business;
  7. where we otherwise have a legitimate interest in doing so, for example, direct marketing, research (including marketing research), network and information security, fraud prevention, and enforcing or defending against legal claims; and
  8. where you otherwise consent to such use.

Use for Research. In addition to the uses outlined above, by using Guess the Rose, you agree to allow us to anonymously use the information from you and your experiences to continue our research into successful relationships, including how to create and foster these relationships, so that we may continue to improve the Guess the Rose experience. This research may be published in our blogs or interviews. However, all of your responses will be kept anonymous, and we assure you that no personal information will be published.

Sharing Your Information

The information we collect is used to provide and improve the content and the quality of Guess the Rose, and without your consent we will not otherwise share your personal information to/with any other parties for commercial purposes, except: (a) to provide Guess the Rose, (b) when we have your permission, or (c) or under the following instances:

Service Providers. We may share your information with our third-party service providers that support various aspects of our business operations (e.g., marketing and analytics providers, security and technology providers, and payment processors). We may use Stripe®, to process subscription payments, and therefore provide them with the personal data required to charge your credit card.

Legal Disclosures and Business Transfers. We may disclose any information without notice or consent from you: (a) in response to a legal request, such as a subpoena, court order, or government demand; (b) to investigate or report illegal activity; or (c) to enforce our rights or defend claims. We may also transfer your information to another company in connection with a merger, financing due diligence, corporate restructuring, sale of any or all of our assets, or in the event of bankruptcy.

Aggregate Data. We may combine non-PII we collect with additional non-PII collected from other sources for our blog. We also may share aggregated, non-PII with third parties, including advisors, advertisers and investors, for the purpose of conducting general business analysis.

We recommend and encourage you (and all our members) to think carefully about the information you disclose about yourself. We also do not recommend that you put email addresses, URLs, instant messaging details, phone numbers, full names or addresses, credit card details, national identity numbers, drivers' licence details and other sensitive information on your profile which is open to abuse and misuse.

Referring Your Friends

We encourage you to refer your friends to Guess the Rose by sending us your friends’ email addresses or phone numbers. We will keep this information in our database, and enable you to send these friends a one- time email or text message from your device containing your name and inviting them to visit our site. This email will also include instructions on how to opt out and unsubscribe from our email list. You agree that you will not abuse this feature by entering the email addresses or phone numbers of those individuals who would not be interested in Guess the Rose.

Updating or Removing Account Information

You may review or edit your profile as you wish, by logging into your Guess the Rose account using the information supplied during the registration process. If you would like to have us delete your account information, we may do so by deactivating your account first and then permanently deleting your account. Where you have consented to our use of your personal information, you may withdraw your consent at any time. Notwithstanding the foregoing, we may continue to contact you for the purpose of communicating information relating to your request for Guess the Rose services, or to respond to any inquiry or request made by you, as applicable. To opt out of receiving message concerning Guess the Rose, you must cease requesting and/or utilizing services from Guess the Rose, and cease submitting inquiries to Guess the Rose, as applicable.

Individual Rights in the European Economic Area

If you are located in the European Economic Area, you may seek confirmation regarding whether Guess the Rose is processing personal information about you, request access to your personal information and ask that we correct, amend, delete, or restrict processing of your personal information. In addition, you may object to Guess the Rose’s processing of your personal information at any time. However doing so may impact your use of Guess the Rose.

If applicable law provides you the right to request access to, (receive) port, object to or restrict processing, seek rectification or request erasure of personal information held about you by Guess the Rose, you may do so, as applicable, through the controls in the Guess the Rose application or by contacting Guess the Rose. To protect your privacy, Guess the Rose will endeavor to take commercially reasonable steps to verify your identity before granting access to or making any changes to your personal information.

Although Guess the Rose makes good faith efforts to provide users with access to their personal information, there may be circumstances in which Guess the Rose is unable to provide access, including but not limited to: where the information contains legal privilege, would compromise others’ privacy or other legitimate rights, where the burden or expense of providing access would be disproportionate to the risks to the Individual’s privacy in the case in question, where the request is manifestly unfounded or excessive, or where the information sought is commercially proprietary.

Third Party Sites

Guess the Rose may contain links to other websites and services. If you choose to click on a third party link, you will be directed to that third party’s website or service. The fact that we link to a website or service is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites or services. These third parties may place their own cookies or other files on your computer, collect data or solicit personal information from you. Other websites and services follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies or statements of the other websites and services you visit.

Age Restriction

We do not target persons under 18 years of age to use Guess the Rose, and we do not knowingly collect information from persons under the age of 16. If you are a parent or legal guardian who discovers that your child has provided us with information without your consent, you may contact us at guesstherosehq@gmail.com, and we will promptly delete such information from our files.

Data Retention

Guess the Rose retains the personal information we receive as described in this Privacy Policy for as long as you use our services or as necessary to fulfill the purpose(s) for which it was collected, provide our services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.

Securing Your Personal Information

We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. We do not accept liability for unintentional disclosure.

By providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of Guess the Rose. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on the Site or sending an e-mail to you. You may have a legal right to receive this notice in writing.

Using Guess the Rose from outside the United States

If you are visiting Guess the Rose from outside the United States, please be aware that your information may be transferred to, stored, and processed globally, including in the United States where our servers are located and our central database is operated. By using our services, you understand and agree that your information may be transferred to our facilities and those third parties with whom we share it for processing as described in this Privacy Policy. Where required by law, international transfers of personal information will be supported by an adequacy mechanism.

Changes to this Privacy Policy

We may change this Privacy Policy at any time and from time to time. The most recent version of the Privacy Policy is reflected by the version date located at the bottom of this Privacy Policy. All such updates and amendments are effective immediately upon notice thereof, which we may give by any means, including, but not limited to, by posting a revised version of this Privacy Policy or other notice on the Website. You should view this Privacy Policy often to stay informed of changes that may affect you, as your continued use of the Website signifies your continuing consent to be bound by this Privacy Policy. We expressly reserve the right to make any changes to this Privacy Policy at any time, without prior notice to you. The version of this Privacy Policy posted here on each respective date you visit the Website shall be the Privacy Policy applicable to your access and use of the Website on that date. Our electronically or otherwise properly stored copies of this Privacy Policy shall be deemed to be the true, complete, valid, authentic, and enforceable copy of the version of this Privacy Policy which were in force on each respective date you visited the Website. This Privacy Policy is not intended to and does not create any contractual or other legal right in or on behalf of any party other than Wave Snippets.

How to Contact Us

If you have any questions about our privacy practices, this Privacy Policy, or how to lodge a complaint with the appropriate authority, please contact us by email at guesstherosehq@gmail.com.

This policy is effective as of 26 July 2020.

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